Poena is a store aimed at the modern and liberal woman, responsible for the sale of clothing, lingerie, accessories, shoes, jewelry and makeup.
The name of your brand comes from the combination of two languages (French and Greek).
Poe: de Poésie (poetry in French)
Na: from Gynaíka (Woman in Greek)
These two languages act as a representative of the beauty that being a woman symbolizes with an Art Nouveau style showing subtlety and delicacy.
Poe: de Poésie (poetry in French)
Na: from Gynaíka (Woman in Greek)
These two languages act as a representative of the beauty that being a woman symbolizes with an Art Nouveau style showing subtlety and delicacy.
Once the first sketches of the corporate identity were developed, a series of rules known as compositional principles were applied to evaluate that the performance and design meet all the necessary requirements to make it functional and aesthetic.
Consistent
Distinction
Applicable
Pregnancy
Durability
Developed the visual image of Poena Store, the designs of its stationery were made, these being business cards, labels and gift cards to the most loyal buyers.
Once the brand's style line was defined, the different types of packaging that the brand would present were developed, in this case a box design was made for the national shipments of Poena Store products classified as clothing, makeup, accessories and lingerie.
Depending on the product to be sent, the product packaging is developed with a sophisticated and luxurious design that symbolizes the brand.
Depending on the product to be sent, the product packaging is developed with a sophisticated and luxurious design that symbolizes the brand.
Finish the Poena Store's corporate identity, we created its social media plan to publicize the company through social networks (Instagram and Facebook), with a modern photographic style aimed at the beauty of being a woman.