the room that never sleeps
the nineteen was approached by the owners of a restaurant group in the Kingdom of Saudi Arabia to create a unique, flashy and catchy visual language for their new milestone concept.
"for all the times we spend in the rooms, alone, with family or with friends.
for all the memories created out there, and for all the moods and feelings we had in the rooms whether it’s messy, big, small or even luxurious.
let's bring the most favoured feelings by entering the door of the infused BRGR
ROOM. we don’t need to open the door, because the door will be unlocked for you
AND Do disturb the Room!"
for all the memories created out there, and for all the moods and feelings we had in the rooms whether it’s messy, big, small or even luxurious.
let's bring the most favoured feelings by entering the door of the infused BRGR
ROOM. we don’t need to open the door, because the door will be unlocked for you
AND Do disturb the Room!"
exploring the idea of a room full of people, emotions, memories and house music, we created the visual language, featuring a variety of door knobs and handles to convey the brand’s message, it works together with bright energetic elements to convey its character: lively as people in the room and their characters, dynamic and contemporary as the concept itself, universal and easy to implement.
so here comes the BRGR Room.
Creative Director: Dmitry Gerais
Made by: the nineteen
restaurant, gastronomics and hospitality branding
2020
