undr/grnd
is more than just a restaurant.
it becomes a fashion. a trend. a lifestyle.
the nineteen were hired to create a new, daring and edgy visual language for a well known venue in Jeddah to convey its grown values and vision.
and we made the shift.
the new visual language employs the best practices from the fashion brands and brings those to the gastronomic and street food industry creating a totally new-to-market brand experience.
