To increase awareness about drunk driving, we did an experiment. We put a special valet to park the customers' cars: a drunk one. So, as people refused to give up their keys, we delivered our message in the valet parking ticket: NEVER LET A DRUNK DRIVER TAKE YOUR CAR. EVEN IF THAT DRIVER IS YOU. A sticky reminder before their first drink from Bar Aurora and Boteco Ferraz.
Cannes Silver Direct Lion 2011, Shortlist Outdoor Cannes Silver Promo Lion 2011 Cannes Bronze Direct Lion 2011 Cannes Bronze Film Craft Lion 2011 Silver Viral - El Sol 2011 Bronze Direct Marketing - CCSP 2012
