OFÍCIO — Visual Identity / Type Design
When designing Oficio's new identity, I had the feeling of being in a delicate position. I was both the designer and the client, along with Miguel Barbot. Having these two hats on implies an extra responsibility: the final design must reflect our practice, the things we like, the incredible men and women we represent and our style.
The briefing consisted of designing a new identity reflecting the artisanal work of the craftsman, artists and makers with whom Ofício works.
The briefing consisted of designing a new identity reflecting the artisanal work of the craftsman, artists and makers with whom Ofício works.
Barbot kept saying "don't forget: you must design something you will be proud to use in your card".
I sketched a lot in my notebook. I shared all the ideas with Barbot until we found a direction we both were comfortable.
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Art Direction: Miguel Moreira + Miguel Barbot
Graphic Design + Type Design: Miguel Moreira
I sketched a lot in my notebook. I shared all the ideas with Barbot until we found a direction we both were comfortable.
—
Art Direction: Miguel Moreira + Miguel Barbot
Graphic Design + Type Design: Miguel Moreira
Ofício — www.ooficio.com
Instagram — instagram.com/miguelmoreira.design
