Building a brand for a new way to renovate
MADE RENOVATION CONSTRUCTION BRANDING & DESIGN 2020
MADE RENOVATION CONSTRUCTION BRANDING & DESIGN 2020
Made Renovation combines premium design, materials, and construction for an all-in-one, renovation experience. Co-founder Sagar Shah reached out to me to help refresh and expand their brand visual language for launch. I acted as interim Creative Director to create and oversee collateral over the course of 6 months. I developed a visual system inspired by the renovation process and took cues from blueprints, artisan tile, and clean, refreshing colors. I also worked closely with Describe the Fauna to art direct a brand photoshoot to be used across consumer facing touchpoints.