Challenge: Working with aggregators means you get lots of leads, but they aren't exclusive. Knowing your prospect will be exposed to many competing offers, you must find a way to stand out, and get them to click through.

 

Solution: We had stand-out benefits, so we placed those up front, under a simple and direct headline that elicits a feeling we all know and appreciate. 

Results: Car loans was our biggest category, through the partner channel as well as native traffic and paid media.