geO freitas's profile

European Tour - PGA (Golf)

geO freitas
•
Make yourself at home
with Costa.com

—
DESCRIPTION
There is a shift happening in the game of Golf. ET wanted to differentiate themselves and revolutionise the game of golf and how it is consumed on digital channels.

"Inside the Rope" was our vision to get people closer to the player (players profile page) by providing access to a richer content and build around the diversity and originality that excites their fans and partners.

We delivered a full-blown Digital Transformation and rebrand to cater for a more modern brand that speaks to the next generation of golfers.



—
CLIENT & PROJECT
PGA European Tour
European Tour​​​​​​​

—
ROLES
Associate Creative Director
Publicis Sapient - UK

Concept
Experience Design
Art & Design Direction
Design Lead​​​​​​​
Branding
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
art direction brand brand experience branding business transformation design digital product design systematic design Service design
European Tour - PGA (Golf)
Published: