geO freitas's profile

Open_Futures​​​​​​​

Open your future


DESCRIPTION
Our financial world is changing fast. And the sooner we embrace it, the sooner we can start adapting. Those who want to succeed will need to be smart, innovative, brave and above all…open.

Big financial players still keep a very closed mind when it comes to ways of applying technology and culture to their own business models. They’ve been making small changes along the way but are dragging behind the tech titans and FinTech competitors. Some simply don’t see the threats. Others don’t see the opportunities. No-one knows how to make the most of it.

We want to open the eyes of our clients by showing them a glimpse of what’s possible by adopting a more open business model.

We created Open_Future brand and connected products and services to lead this conversations and help big businesses adapt to this new open finance world. Bringing clarity and order to this rapidly changing landscape.




CLIENT & PROJECT
Open_Futures​​​​​​​


ROLES
Associate Creative Director
Publicis Sapient - UK

Concept
Experience Design
Art & Design Direction
Design Lead
Branding​​​​​​​
Open_Futures​​​​​​​
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