Alipay Search Bar Symbolized:
Connection Between Users and Services
Alibaba Design | Alipay Design
Since December, a joint marketing campaign has started in 24 countries of China, featuring Alipay co-branding posters across streets and lanes. As obviously indicated, the search bar becomes the core visual element of Alipay Double 12 Shopping Festival，which is eye-catching.
In the pattern, the search bar is as simple as a symbol. And moving on from this, we define it as "comprehensive space". It goes beyond a 2-dimensional bar and merges together with the Alipay logo into a 3D space that connects users and our services. As a result, the services are scenarized, and the experience of "What you search is what you see" is perfectly visualized.
