SolHem is a Home Solar Panel installation company based in Sweden. The brief was to create an identity system and logo that was modern, approachable and warm. It was also important that the logo reflected what the company did and its vision of reducing greenhouse emissions.
The logomark itself is a geometric representation of a sun and houses. This could also be interpreted as the earth receiving sunlight. The flexibility of the logomark allows for an extremely cohesive application across digital and print.