URWERK - FALCON PROJECT

URWERK //

FALCON PROJECT // BY I-REEL

“When one says ‘ten o’clock’ or ‘three o’clock,’ this is not the grey and shrunken time of towns; it is the memory of a certain fulmination or declension of light that was unique to that time and that place on that day, a memory as vivid to the hunter as burning magnesium.”

J.A. Baker, The Peregrine

As J.A. Baker, on the lookout, in the Thames Estuary, testified to the disappearance of the peregrine, we breathe a new life into this bird of prey. Parentage, transmission and the art of hunting : two bird the Grey heir and his Carbon descendant will symbolize the origins and the future, the legacy and the evolution of the watch...
While leaving the nest, the youngest also becomes the adversary of his sire. He draws its inspiration from his antecedent to surpass him and seize his prey. From this confrontation he comes out victorious, sharper and greater.

The power of the two birds evokes the sharp lines of the UR 220 ; their fineness refers to the accuracy of its new movement.

MOVIE //

UR220 - FALCON PROJECT

STILL FRAMES //

THE PEREGRINE FALCONS //

They are machines, alive and powerful.

Their lines are inspired by those of the Urwerk watches: sharp and fluid. They are not specifically mechanical birds, although they bare mechanical parts. They are supple and articulated, tensile and hard-shelled. They fly with the grace of their species and the determination of their kind.

One is Grey and metallic and stand for the UR 210

The other is Carbon and embodies the UR 220

BEHIND THE SCENE //

COLORGRADING & ENVIRONEMENT //

“Slowly the wind falls, and the still air begins to freeze. The solid eastern ridge is black; it has a bloom on it like the dust on the skin of a grape. The west flares briefly”.

J.A. Baker, The Peregrine

As the shadows cast by the sun grow longer, the air fills with midst and dust of a mineral scenery. The rocks that shelter the nest are sharp as knives. The land is arid and dry.

It is a high cliff wall, that only a powerful hawk can reach.

Their home is the sky, their haven are the rocks.