Boba Chef Bubble Tea | Package Design
Boba Chef Bubble Tea strives to bring a premium bubble tea experience right to your home with imported powders from Taiwan, fully packaged in Canada, and using 95% compostable packaging. They are made up of a husband and wife team from Toronto, Canada.
Their ideal label designs were described as ‘super-uber cute.’ Beyond this description, their logo, the copy for each kit and the postcard, and a few inspiration images, full creative freedom was given.
The flavour of each kit is embodied on the front labels by a cute animal drinking bubble tea. Additionally, the Boba Chef logo is located prominently over the ‘heart’ of each animal. The back labels feature a dreamy, bubbly landscape that carriers over the colours from the front labels, and features additional copy about the product and company.
The flavour of each kit is embodied on the front labels by a cute animal drinking bubble tea. Additionally, the Boba Chef logo is located prominently over the ‘heart’ of each animal. The back labels feature a dreamy, bubbly landscape that carriers over the colours from the front labels, and features additional copy about the product and company.
Custom icons were made to call out the inclusion of 100% Compostable Sugarcane Straws found in each kit and to bring attention to the company's social media handles and contest information. Both icons can be found on the back label of each pouch. Another cute detail can be found on the front label of each pouch - a small illustration of bubble tea featuring a smaller illustration of the animals chosen to represent each flavour.
Each kit included a postcard detailing the preparation details of the premium bubble tea product as well as a personal message from the company founders and the nutritional facts tables, ingredients, and warnings, for the Tapioca Peals and Non-Dairy Creamer.
