CONCEPT
More important than getting answers already known, is learning to ask new questions.
We question ourselves. We analyzed. We add to the study of this competition a key question:
We question ourselves. We analyzed. We add to the study of this competition a key question:
WHY BE A STUDENT?
We understand that we need to go further, more than an attractive communication, it is through this questioning that we will approach the expected result. We interviewed families with children in different stages of education with the following question: HOW DO YOU CHOOSE YOUR CHILD'S SCHOOL?
Main answers: 1st Structure | 2nd Quality of Teaching | 3rd Investment | 4th Mobility
In our proposal, we objectively communicate the two main concerns: the structure and quality of teaching. The Liceu has plenty of it and needs to be seen!
In our proposal, we objectively communicate the two main concerns: the structure and quality of teaching. The Liceu has plenty of it and needs to be seen!
WHY BE LICEU?
• Integral education in all phases.
• Complete physical and pedagogical structure.
• Cambridge English at all stages.
• Elective materials relevant to the future.
• Comprehensive high school with a high pass rate in the entrance exam.
• Pedagogical guidance with artistic and sports activities.
• Highlights in the National High School Exam and much more.
Art Direction: Carlos Mello
Account Manager: Maria Julia Kassab
Account Manager: Maria Julia Kassab
Project: Campanha 2020/2021
Client: Liceu Salesiano
Location: Campinas, São Paulo
Location: Campinas, São Paulo
Agency: Savana Publicidade
Year: 2020
