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Mygento

Branding
Mygento IT is a company engaged in the creation of large and complex systems for online stores. The company wanted to stand out in the market. I wanted the identity to be cutting edge, bold and memorable. The company saw itself as being at the forefront of the entire market. Therefore, the company was offered a futuristic identity based on typography. The main idea is to reflect that the company is creating a new language, the language of the future. A mixture of technological and humanistic. For this, a unique binary font was created where for each letter there are two styles, one technological, the second humanistic. Based on the logo, a variable font was created that allows you to easily type a logo in any text editor and each time you get new unique combinations. The whole typography style is the interaction of these two entities. Also, additional graphics are based on the principle of objects floating in a vacuum behind invisible glass. As if through the prism of a window, a look into the future.
Mygento
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Mygento

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