Callen Moore's profile

Phase

Callen Moore
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Advertising ecig graphic design Nicotine package design subscription Vape
What is Phase?

Phase is a line of nicotine/aromatherapy vape pens that works under a monthly subscription service in order to help you quit vaping. Phase uses a delicious, decreasing-in-nicotine-concentration formula that can wean anyone off vaping easily, safely, and comfortably.
Advertising ecig graphic design Nicotine package design subscription Vape
Advertising ecig graphic design Nicotine package design subscription Vape
Advertising ecig graphic design Nicotine package design subscription Vape
Advertising ecig graphic design Nicotine package design subscription Vape
Ad Campaign

I based this Phase ad campaign off the idea of anti smoking ads with a twist. My challenge was to create an ad with a negative connotation to nicotine, while still painting vaping itself in an attractive light in order to entice the viewer towards this product.
Phase
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Callen Moore's profile

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Callen Moore's profile
USA

Phase

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