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Isuzu D-Max - Launch campaign

Henry Billington
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Isuzu - D-MAX - UK Launch campaign
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How do you make a pick-up stand out in a crowded market in the middle of a recession? We positioned the Isuzu D-Max as a tough pick-up truck to the tough times. The results of the campaign helped Isuzu achieve record breaking sales.​​​​​​​
isuzu D-max Henry Billington UK art direction Advertising Palmer Hargreaves
isuzu D-max Henry Billington UK art direction Advertising Palmer Hargreaves
isuzu D-max Henry Billington UK art direction Advertising Palmer Hargreaves
Creative Out of Home Awards 2012 - Finalist, Ambient
An ambient campaign to create some buzz around the new tough Isuzu D-Max, running in carefully selected locations.
isuzu D-max Henry Billington UK art direction Advertising Palmer Hargreaves
isuzu D-max Henry Billington UK art direction Advertising Palmer Hargreaves
Credits

Agency: Palmer Hargreaves
Photographer: Nigel Harniman
Isuzu D-Max - Launch campaign
Published:
Henry Billington's profile

Owner

Henry Billington's profile
Perth, Australia

Isuzu D-Max - Launch campaign

An print campaign to launch the Isuzu D-Max into the UK market

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives