PADC Awards 2019 - 1 Bronze, Ambient//Guerrilla and 1 Finalist, Interactive OOH, Individual
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More than 500 incidents of rail trespass are recorded in Western Australia every year.
Visitors to Perth’s main CBD train station learned just how quickly a train can “come out of nowhere” as part of this projection installation to promote Rail Safety Week. The reactions of passers-by to the image of a fast approaching train suddenly appearing on a wall next to them were filmed and became the content for the campaign video.
Credits
Agency: Gatecrasher Advertising
Creative Director/Writer: Adam Barker
Creative Director/Art Director: Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Hayley Kaptein
Account Director: Melanie Goh
Creative Director/Writer: Adam Barker
Creative Director/Art Director: Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Hayley Kaptein
Account Director: Melanie Goh
Production: Stir Fry Content Kitchen
Producer/editor: Anouk Ratnawibhushana
DOP/editor: Toby Bajrovic
CGI Artist: Cameron Aitkenhead
Projection Technician: Tristan Garner
Operations Manager: Kevin Larson (Austage Perth)
Sound: Alex Wilson (The Sound Guys)
Producer/editor: Anouk Ratnawibhushana
DOP/editor: Toby Bajrovic
CGI Artist: Cameron Aitkenhead
Projection Technician: Tristan Garner
Operations Manager: Kevin Larson (Austage Perth)
Sound: Alex Wilson (The Sound Guys)
