Visual identity design for the 12th edition of Cairo Jazz Festival, 2020. The inspiration for the layout came from an overhead shot of a drummer in session. Accordingly I dedicated this year's visuals to the colorful sounds of percussive instruments and their contribution to jazz and fusion. The main poster was initially hand-drawn using pencils and fine-liners, and then painted digitally on Adobe Photoshop, where the animated sequences were also created to promote for the festival on digital platforms.
Main poster
I tend to sketch the my initial concepts for layouts at relatively small scales. Above is the original sketch that was later refined & painted digitally.
A4 poster that opens up to become 3 pages that hold the festival's 1-week schedule.
Sequence animated in Photoshop
Stage design: the background had a rotation of images, inspired by the main artwork, and displayed on a large screen behind the various acts.
Amro Salah, during his performance with Eftekasat
Noha Fekry, during her performance with Elvis Stanić and Amro Salah
Andrew Safwat (left) during his performance with Alex Simu (right)
Alex Simu (front) during his performance with David Magued (drums)
Myself with Amro Salah, the founder of Cairo's Jazz Festival
