Nissan Grand Livina 2013

•

Launch Campaign

Once you convert to an MPV (become a family man), life is a bore, and all the funs stop. The new Grand Livina is to debunk that myth - it presents a new exciting approach and philosophy to family life.

We Malaysian live by our own rules & spirit. We do things our method - even if it defies convention. If there is a will, there is always a way. Our optimism, spontaneity and spirit to forge ahead, makes us who we are.

When it comes to Malaysian...

Everything Go

Agency: Bates Malaysia
Creative Director: Nik Radzi
Art Director: Alvin Pak
Copywriter: Vix Chandra

Pre-Launch

A family is chosen to take up the Nissan Livina SEMUA JALAN Family Challenge. For 2 weeks, they have to fulfill 10 challenges from the ‘SEMUA JALAN Rule Book’

Everyday for 2 weeks, Youtube videos are uploaded documenting their fun progress (with teasing and flattering shots and stories of the new LIVINA).

The family gets feedback from the public on Facebook and Twitter on how to accomplish their task. They also seed information about their new car. They could also pose Teka-teki questions on Facebook daily, and the winner gets a RM100 cash prize.

On their final day, they arrive at the launch event; where the SEMUA JALAN Family Challenge is officially opened to all Malaysians to take on, via the LIVINA website. Malaysian families which complete at least 5 "SEMUA JALAN Rules" and have the most memorable photo submission stand a chance to win a brand new Grand Livina.

At the same time, a 3D2N Challenge (potentially Janda Baik) for the invited automotive bloggers & media representatives will kick off right after the launch where they will need to fulfill challenges from the "SEMUA JALAN Rule Book" / unorthodox challenges (ala Top Gear Challenges) to highlight the USP’s and new features of the new Nissan Grand Livina.