This is my first job as Art Director (2012). I supervised the Art Direction, and I did the Architecture Design, Character Designer, Layout, and some animations and modeling in 3D.
ENERGIZER POSITIVELAND was produced at Flamboyant Paradise with a big help for Martin Mangiafabe and his 3D minions and our great producer Leticia Christoph.


POSITIVE LAND is a campaign for Energizer Latin America in which the activities of online users turns into public good actions in the offline world.
That’s the idea of the build up of this fantastic and futuristic city full of positive energy.
A two-faced lighthouse which constantly illuminates the whole city; an eternal rainbow that could be surfed; a chocolate park; a toys circus; a skyscraper made full of books or a bouncy street are just some of the positive buildings / projects raised up in this city.
The PL design had begun in early 2011 and it was an exhaustive process in which we had to combine a super technological look with some “positive” stuff.
We thought the development of the city as if it were an urbanist plan and the design of highways, streets, cars, buildings and streets was based on a strong futuristic personality.
We wanted to communicate this “energy” concept in the inhabitants of Positive Land. So we designed them morphologically as if their bodies were a battery. The shape of their torso has an analogy to the Energizer batteries and their heads are floating above the neck just linked to them by this invisible positive energy.
It was a hardworking and long project but it’s probably the one we are more proud of.
Please visit www.positiveland.com

This Video is a edit of any videos, and it show the process of the creation of  POSITIVELAND.

TYPOGRAPHY by Lorena Carreira

 

Design and Layout by DEMIAN
Ilustrations by Luis Morales 

 

Agency: TBWA\Buenos Aires
ECD: Juan Cruz Bazterrica – Guillermo Castañeda
Interactive Director: Marcelo Santarceri
CD: Roberto Leston.
DA: Cecilia Astengo
Copywriter: Emilio Pastore
Account Director Interactive: Agustina Vázquez
Account Executive Interactive: Micaela Weinstein
Broadcast Production Director: Gonzalo Calzada
Broadcast Producer: Agustina Marques
Production Company: Flamboyant Paradise
Director: Javier Lourenço
Executive Producer: Guido Rutenberg
Art Director / Character Designer / 3D Generalist: DEMIAN
3D Modeling: Martin Mangiafave
Animation: Martin Mangifave
Render Setting and Lighting: DEMIAN / Martin Mangiafave
Compositing: Julieta Boechi / Pablo Biondi /Patricio Barreiros
Producer: Leticia Christoph
Music & Sound Design: Noroeste Música y Sonido
Client Supervision: Federico Ortiz(Marketing Director Energizer Latam).