Boston University College of Fine Arts Campaign Brochure
Boston University College of Fine Arts needed to attract high-level donors to support their multi-million dollar campaign. The brochure needed to make a strong case for a new facility by highlighting the current decrepit state of the building while giving a clear vision of its potential.
The campaign targeted art enthusiasts so the brochure had to appeal to their senses. The piece needed to feel like the school -- real, artistic, diverse, vibrant, and bold. It was printed on a stippled cover stock to give the feel of canvas; bright orange and yellow swatches were reminscent of paint; metallic ink was like clay. To highten the handmade feel, illustrations highlighting every major were used throughout the piece along with hand-rendered typography. Additionally, die cuts were used on the cover to bring color from the inside out; part of the renovations is to open up the building to the street with enormous gallery-like windows.
This brochure was designed alongside Laini Leto and together we won the Neenah Paperworks Gold Award.
The campaign targeted art enthusiasts so the brochure had to appeal to their senses. The piece needed to feel like the school -- real, artistic, diverse, vibrant, and bold. It was printed on a stippled cover stock to give the feel of canvas; bright orange and yellow swatches were reminscent of paint; metallic ink was like clay. To highten the handmade feel, illustrations highlighting every major were used throughout the piece along with hand-rendered typography. Additionally, die cuts were used on the cover to bring color from the inside out; part of the renovations is to open up the building to the street with enormous gallery-like windows.
This brochure was designed alongside Laini Leto and together we won the Neenah Paperworks Gold Award.
