Planned Giving Brochure
Many alumni promise to give "someday" to their alma mater -- and that doesn't always happen. This brochure targeted retired alumni to remind and give them a few tips to fulfill that promise. Images of present day Boston University reminds them of current needs while yearbook photos bring in a nostalgic touch. The brochure established a new look and feel for the Planned Giving campaign. The final page includes a simple reply device, not requesting money, to start a conversation.