The Inspiration
An eagle is a bird known for its unparalled strength and hunting skills. This is one of the greatest reason why you will find it in family crest, even in the Nigeria coat of arms . Which projects Nigeria as Giant of Africa.
Innoson being the 1st automobile manufacturing company to build ‘made in Nigeria’ vehicles which is known for her “STRENGTH” and “DURABILITY”. These 2 characteristics are some of those habit that you find in an Eagle; STRENGTH & ABILITY TO SAIL THROUGH HARD TIMES.
Eagles are the only birds that love the storm. When all other birds try to flee from the storm and hide its fierceness, eagles fly into it and will use the wind of the storm to rise higher in a matter of seconds.
This information inspired the logo direction.
The company current logo is a simple IVM enclosed in an oval which is the initial for the company. For this rebrand, we want to create something unique and out of the ordinary. Despite that, we don’t want to throw away the old logo concept of IVM. Which is how we made it find its way into this new logo.
Thanks to Qudroh Akintoye, Paul Obayagbona, Olanihun Olasunkanmi, Marie Francis for their contributions towards making the project a near perfected one.
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