A Runner's High
a series of promotions on the notion of venting through sports
Final promotion – created to instigate interest & advocate for the notion of practicing sports as a stress reliefer and a space to express rather than suppress emotions.
Design 3 - Fall Term
RISD 2020
For my Design III class, we were asked to choose a topic that matters to us which we'd later on create either a TV spot or a title sequence for. Initially I chose the topic "validating crying" while running to vent. I was alarmed by how the media sheds light on the image of a crying women, often, when she looses or wins a game. I was interested in advocating the validity of crying without having to be associated to winning or losing.
After reaching out to female participants and conducting fruitful conversations on how they vent, my topic manifested into sports as a coping mechanism when dealing with life stresses. Females suppress their emotions but not all of them express it through tears; thus, I embraced the shift in my project path and focused my topic on sport as a space for women to express their emotions in whichever format that they desire (whether it be through tears or through laughter).
Initially, I created three promotions on this topic; however, I landed on one longer promo that encapsulates all three of them. My footage stemmed from videos that I've personally filmed along with videos sent to me from my remote volunteers. The authenticity of my promos is exhibited through the incorporation of normal female figures that are not models nor athletes.
My main goals for this project:
– create a promo that normalizes practicing sport for the sake of venting and advocates for practicing physical activities to express rather than suppress emotions.
– a promo that showcases and empowers women in their most vulnerable moment.
– a promo that borrows the language and style used in sport ads.
– since mental health is increasing across the world, I want my promo to encourage physical activity as a space for stress to manifest into emotional and mental empowerment. (without referring or associating sport to weight-loss, diets, competitions (winners & losers).
My promos were inspired by Nike's amazing ads, particularly their "You Can't Stop Us" ad.
My first three short promos can be viewed below:
initial thought process // moodboard// created on Miro
