Role: Personal Branding | Brand Identity | Web Design-Development
Year: 2020 Location: Brazil
Vero Motti is a brand strategist who helps sustainable businesses create a strong relationship with their customers while positively impacting the planet.
From an early age, Vero learned how being a vegetarian could have a positive impact on the environment. It became natural for her to inspire people to live and consume more consciously, so she decided to niche down her work as a strategist and copywriter who helps only businesses with environmentalists' concerns.
Amidst the classic and modern
The identity captures the organic and elegant essence of Vero’s personal brand. The refined typographic logo is set in Bodoni*, and a vibrant lime green brings energy to the palette's earthy colors. Her confident tone of voice informs the audience about environmental issues and aims to foment discussions about it.
