Eduardo Muniz is a designer that helps solopreneurs strengthen their online presence so they cause a positive offline impact.
The User Experience
The user persona is an experienced professional recognised in its field, which doesn’t fully communicate its authority on the internet.
By working on their personal brand, this person can attract better clients by presenting itself professionally in online channels and showing what kind of services it offers.
The content strategy
The website doesn’t start right away with the value proposition; instead, it tries to inspire the user with big questions that resonate with their entrepreneurial spirit.
Based on the fact that the user persona doesn’t know much about personal branding, educational content is presented through the website’s copy, blog posts and other kinds of resources.
The user interface
A fundamental part of the visual identity, collages are used here on the website to communicate concepts like branding and marketing in a casual and unusual way.