ChangeMaker campaign
Attracting more accountants to the firm
The ChangeMaker campaign was a new initiative in Deloitte in the pursuit of attracting more accountants to the firm. The primary images in Deloitte’s CVI(corporate visual identity) had to be round, and to achieve this with a person, we came up with the idea to take pictures with employees holding a ring flash.
The campaign became popular and Global(Deloitte’s main office) used it later in their branding materials.
