House of Progress identity
Nobody’s perfect – but a team can be
House of Progress, a company working with team performance and recruitment, needed a strong visual profile to make them stand out in a very competitive market. When creating the logo my primarily goal was to visualize the services from the client. To make individuals work and collaborate in the best possible manner – as a team.
By connecting the three O-letters in the company’s name I achieved a third visual element – displaying a chain which is only as strong as its weakest link.