With an MBA from Western Illinois University, Andrew Jordan is a principal who oversees students and staff at the elementary and high-school levels. In addition to his responsibilities as a principal, Andrew Jordan is an avid reader of books about social media.
The rapid rise of social media has impacted how many people live their lives, and the medium continues to evolve. Here are three books on social media that have recently received praise from high-profile publications and websites:
1. Platform: The Art and Science of Personal Branding by Cynthia Johnson
This book analyzes what makes a social media page succeed or fail and features the opinions of multiple social media experts. Forbes.com says it provides great information on how to inspire other people using social media to love and share one's brand.
2. Trick Mirror by Jia Tolentino
According to The Guardian, Tolentino deftly chronicles how people have viewed social media since its inception and argues that today it is less often seen as a form of self-expression because the medium is ruled by “incentives” that make it “impossible to be a full person” while using it.
3. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil
Shortlisted for the 2020 Business Book Awards, The End of Marking furnishes practical techniques for embracing social media marketing. In its contents, the book covers how to develop paid-strategy plans and how to give one's content a human touch.
The rapid rise of social media has impacted how many people live their lives, and the medium continues to evolve. Here are three books on social media that have recently received praise from high-profile publications and websites:
1. Platform: The Art and Science of Personal Branding by Cynthia Johnson
This book analyzes what makes a social media page succeed or fail and features the opinions of multiple social media experts. Forbes.com says it provides great information on how to inspire other people using social media to love and share one's brand.
2. Trick Mirror by Jia Tolentino
According to The Guardian, Tolentino deftly chronicles how people have viewed social media since its inception and argues that today it is less often seen as a form of self-expression because the medium is ruled by “incentives” that make it “impossible to be a full person” while using it.
3. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil
Shortlisted for the 2020 Business Book Awards, The End of Marking furnishes practical techniques for embracing social media marketing. In its contents, the book covers how to develop paid-strategy plans and how to give one's content a human touch.
