RUN THE JEWELS x INNE BECZKI
POSTHUMAN IPA
In the dark, dystopian year of 2020, the Brooklyn-Atlanta based hip-hop duo
RUN THE JEWELS worked with CD Project RED studio to create a track for the most anticipated game of the year - Cyberpunk 2077. To commemorate this collab, RTJ reached out to 11 breweries across the world, including Warsaw-based Inne Beczki. Designers Matt Frymus and Grzegorz Sołowiński and illustrator Katarzyna Łubińska created the visual packaging with one thing in mind: total freedom. The only key component to remain common across all the projects was Cyber Dog; created by a concept artist from CD Project RED, the animal appeared in all beer visuals as well
as the music video for the track created by RTJ. The result is
NO SAVE POINT – the Posthuman IPA.
PACKAGING DESIGN
ILLUSTRATION: KASIA ŁUBIŃSKA (@kasialubin)
& RUN THE JEWELS (@runthejewels)
/ DESIGN: MATT FRYMUS (@fishcookies)
& GRZEGORZ SOŁOWIŃSKI (@iamcollaps)
/ CREATIVE DIRECTION: MATT FRYMUS (@fishcookies)
PHOTOGRAPHY
PHOTOGRAPHER: MAX ZIELIŃSKI (@max_zielinski)
/ ART DIRECTION: KASIA ŁUBIŃSKA (@kasialubin)
/ MODELS: ZOSIA VAN DER KROFT (@z.sia)
& SZYMON MAKOHIN (@vintage.misfit)
/ MAKEUP: OLGA PEJAS (www.olgapejas.com)
/ STYLIST: SZYMON MAKOHIN (@vintage.misfit)
/ LOCATION: KOSMOS (@kosmospoznanska)
BEER
BREWERY: INNE BECZKI (@innebeczki)
/ HEAD BREWER: MACIEJ PIASZCZYŃSKI (@piaszczynskimaciej)
/ INITIAL RECIPE: RUN THE JEWELS (@runthejewels)
