en // Problem
In 2020 Covid was out there and everybody was in. The streets were empty and so were the glasses of everyone who was quarantined. Somersby, a brand known for its optimism had to do something, to raise the spirits and its sales.
In 2020 Covid was out there and everybody was in. The streets were empty and so were the glasses of everyone who was quarantined. Somersby, a brand known for its optimism had to do something, to raise the spirits and its sales.
pt // problema
Em 2020, a Covid 19 estava lá fora e todo gente estava dentro de casa. As ruas estavam vazias e também os copos de todos que estavam em quarentena. Somersby, uma marca conhecida pelo seu otimismo, tinha que fazer algo, para elevar os ânimos e suas vendas.
en // idea
To do it, we traded the Streets for the House, the S for the H, to create a new brand with a new tagline: Homersby, neighbor it.
pt // ideia
Desta forma, trocamos as ruas pela casa, o S pelo H, para criar uma nova marca com um novo slogan: Homersby, Avizinha-te.
en // HOMERSBY, NEIGHBOR IT
The new name, combined with a new house built on the iconic Somersby tree, urged people to stay at home. At the same time, the tagline, and all our communication, encouraged people to live their neighborhood, from their window, and toast with their neighbors with our help:
Alongside with some weekly offers, we created a national giveaway on our national day.
Everyone who stayed at home and entered our website, received several boxes of Somersby to share with their neighbors and create the biggest toast ever made, without ever leaving their homes.
PT // HOMERSBY, AvizinhA-TE
O novo nome, combinado com uma nova casa construída na icónica árvore Somersby, incentivou as pessoas a ficarem em casa. Ao mesmo tempo, o slogan e toda a comunicação convidava as pessoas a aproveitarem o seu bairro, da sua janela, e a brindar com seus vizinhos com nossa ajuda:
Junto com algumas ofertas semanais, criamos um sorteio nacional no dia nacional de Portugal. Todos que ficaram em casa e entraram no nosso site, receberam várias caixas de Somersby para partilhar com seus vizinhos e fazer o maior brinde alguma vez feito, sem nunca sair de casa.
CREDITS
Client: Somersby Portugal
Creative Director: Nuno Cardoso
Copywriter: André Afonso
Copywriter & Social media manager: João Parra
Copywriter: André Afonso
Copywriter & Social media manager: João Parra
Design Director: Anne Chauvin
Designer & Art Director: Maria Carlos Cardeiro
Social media Designers: João Drama,
Social media Designers: João Drama,
Madalena Bogarim & Inês Freitas
Web Designer: Sofia Costa Pereira
Web Developer: Hugo Marques
Video & logo Motion: André Almeida
Project Manager: Vasco Valadão
Web Designer: Sofia Costa Pereira
Web Developer: Hugo Marques
Video & logo Motion: André Almeida
Project Manager: Vasco Valadão
All rights reserved to NOSSA™ 2020
Recognition:
https://www.underconsideration.com/brandnew/archives/stay_at_homersby.php
https://www.underconsideration.com/brandnew/archives/stay_at_homersby.php
