Multimediaplus's profile

Brand Experiential

Festivals Across Europe

Sandisk has been running a new brand awareness campaign called: “Wake Up Your Phone”.

As part of the ongoing live marketing campaign for Sandisk three sea-containers were created into mobile exhibition units and toured around Europe.

The first container housed a photo booth where members of the public used a built in camera system to take photographs. The imagery was then manipulated using built in touch-screen technology and reproduced onto
customised stickers. The second container housed a widescreen editing system.

We used the third container to store collateral that went to form a chill out area. We undertook all aspects of build on this project, working closely with the designers SMP & Judge Gill, we managed the initial sourcing and engineering of the steel, fitting out though to the lighting and software development plus supply and installation of the AV equipment.
Perspex photobooth
Touchscreen Video Editing
We designed the user interface and build the touchscreen software using Flash as the front end, driving bespoke video editing software. Two "flightcase" edit stations were built so that festival goers could download selections from their phone memory cards and edit bands stills and their own video with effects into one sequence
feeding the final output to Dataton Watchout projected over 3 projectors on the back wall of the container.
Brand Experiential
Published:

Brand Experiential

Brand experiential converted shipping containers traveling round European festivals

Published:

Creative Fields