Identity, Editorial Design for Modern Expo, special for Euroshop 2020. Our intention was to create a unified style of printed materials and a pavilion for the exhibition.
Art direction: Andriy Hir, Dima Mykytenko.
Design: Olesia Bachynska.
Printed by Huss.
220 × 230 mm
72 pages
130 g/m² Munken Polar
340 g/m² BlackGold
Typefaces: Formular, NeueMachina
The text blocks are framed, reminiscent of technical drawings. The industrial font emphasises that the elements of the identity have been designed for the factory.
Leaflets inform about classic product lines and new equipment collections.
The pavilion map is designed to be carried comfortably by visitors to the exhibition.
More about the pavilion: https://www.youtube.com/watch?v=nVOj5xm03js&ab_channel=ModernExpo
Thank you for watching!
Be Modern!
