Client: Angelino catering

Year: 2012

Location: Turin, Italy

 

Angelino is a high-end catering service based in Turin, Italy; well-known for the quality of the food and the service, its target client is mainly upper class but middle-aged and informal.

The proposal for a logo restyling starts from the actual serving tray image, revisited in a smarter, ironic (and iconic) way. The tray reminds now also of an elegant chapeau, paired with a papillon (actually wore by the company's waiters), which itself could be used as a recognizable side symbol of quality.

Black-on-white and bold typography (Gotham typeface) contribute in giving a more professional tone, with a hip touch.