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TOYOTA // The Journey
3D Motion
THE ART OF THE JOURNEY

The Journey is a story about a dad who sets on a road trip with his son to chase a lost letter to Santa, only to realize that bonding with his son is the biggest treasure he could possibly find,” said Gustavo Sarkis, Chief Creative Officer for Conill. “2020 has been a tough year for everyone, everywhere. However, one positive thing that this crisis has taught us is that there is nothing more important than those that you love.”

Produced in both English and Spanish, “The Journey” premiered during the Thanksgiving Day Parade and Sunday Night Football. The campaign officially launches December 10 across a variety of Spanish and English programming on broadcast and digital channels.
FRAMES
CHARACTER DESIGN

We wanted to create a Latin american family that everyone can relate. We've tryed to create a regular family, with real features, cartoony but not overly exagerated. A design focus on convey emotion.
CHARACTER EXPLORATIONS
EARLY CHARACTER STUDIES


STORYTELLING
STYLE FRAMES

We had the challenge of putting together the heartwarming mood of christmas with the adventurous  style of the AllTerrain RAV4. A fine balance between warmth and thrill
EARLY STUDIES
COLOR KEY

We've shaped the colours of the journey as a media to convey emotion. it was very challenging to keep the product lightened up all the shots it appears, but still have an emotional arch and a passing time very explicit throughout the movie
LOOK DEV

We wanted that the city could be anywhere in us, there's a bit of colorado, California, New York and other places for inspiration. The family house must be of someone with a more adventurous style, ready to answer the call of the journey. The car was our main concern, it has to be more real then the real one, and it got great very fast thanks to a very talented team of car experts.
SOME SHOT BREAKDOWNS
FICHA TECNICA

DIREÇÃO
Mateus de Paula Santos
Alton

PRODUÇÃO EXECUTIVA
Luis Ribeiro 

ATENDIMENTO
Su Constantine

COORDENAÇÃO DE PÓS 
Clara Morelli

COORDENAÇÃO 3D / EQUIPE
Cristiane Santos
Rosangela Gomes

FINALIZAÇÃO
Patricia Signorini

STORYBOARD
Líbero Malavoglia
ANIMATIC 
Patricia Signorini

PREVIS 3D
Raphael Silva
Jerome Saravás

CONCEPTS
Marcos Felix ( Bogus)
Pedro Jones
Romulo Oliveira
Will Panassi

STYLEFRAMES
Fábio Miraglia
Marcos Felix ( Bogus)
Pedro Jones
Will Panassi

COLORSCRIPT
Pedro Minho

HEAD OF CG
Fabio Shigemura

DIREÇÃO DE CG
Olavo Chagas
Marcel Fukuwara


MODELAGEM
Alexandre Barbosa
Ale Taveira
Bruno Saber 
Felipe Bassi
Diego Esteves
Guto Sposito
Lucas Lira
Marco Correia de Almeida
Marcel Fukuwara
Marcel Tsuruda
Milton Dias
Natan Zuanaci
Rodrigo Paulicchi
Tiago Mesquita

LOOKDEV
Alexandre Barbosa
Bruno Saber 
Diego Esteves
Ermerson Ribeiro
Fernando Azulini
George Damiani
Guto Sposito
Leandro Marcelino
Lucas Cavaler
Lucas Lira
Marcel Fukuwara
Marcel Tsuruda
Marcelo Sousa
Milton Dias
Olavo Chagas
Pietro Bernardi
Rodrigo Paulicchi
Tiago Mesquita

GROOMING
Guto Sposito
Sergio Filho

SUPERVISÃO DE ANIMAÇÃO 
Jerome Saravás

ANIMAÇÃO
Camila Silva
Daniel Silva
Diego Souza
Eder Cardoso
Fernando Donizetti
Graciliano Camargo
Lucas Degani
Michael Maron
Raphael Silva
Ronaldo Brito
Sté Kajimoto

SUPERVISÃO DE LUZ
George Damiani

LUZ
Camilo Freitas
Lucas Cavaler
Marinho Silva
Mauricio Pirillo
Pietro Bernardi
Renato Braz
Thiago Peretto
Victor Trovato

SIMULAÇÃO 
Alexandre Yamamoto
Gabriel Reid
Luiz Duarte

SUPERVISÃO DE RIGGING
Felipe Gimenes

RIGGING
Henrique Ribeiro
Flávio Castello  

R&D
Filipe Lopes

MATTE PAINTING
Montalvo Machado
Ricardo Riamonde


COMPOSIÇÃO
Diogo Girondi
Isabela Ferrari
Jóse Eduardo Ambrosio


CORREÇÃO DE COR
Leandro Lamezi

ASSISTENTE DE PÓS PRODUÇÃO
Fabio Augusto 
Isabela Balbo
Karen de Moura
Marco Tavares





TOYOTA // The Journey
154
1.9k
7
Published:

TOYOTA // The Journey

Full CGI RAV4 tv spot for Toyota usa, a story about a boy and his father, chasing a letter to santa.
154
1.9k
7
Published:

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