Following their rebrand in 2019, Pitt Athletics partnered with Dimensional Innovations to universally implement the new identity. The Petersen Events Center is home to Pitt Basketball and an electric game day atmosphere. We worked closely with administration, staff and the architect on record to create high-impact spaces throughout the facility. A primary focus was on team areas along the path leading from the players' locker room to the court. We envisioned an energetic hype space inspired by Pittsburgh's historic steel industry.
Cover photo by Pete Madia.
Design | Beau Easley, Ashley Siebert, Ryan Grey
Creative Direction | Scott Schwieterman
Photography | Beau Easley
Fabrication | Dimensional Innovations
Photo by Pete Madia
