Flavia Achim's profile

Gesture Gallery - Brand identity

Galeria Gestual / Gesture Gallery

"Drawing is like making an expressive gesture with the advantage of permanence. " 
Henri Matisse

The naming, as well as the visual language, aims to express the diversity of artistic forms that can be created or exposed throughout the careful consideration of the color palette.  

Both contain two different ideas: the physical realm and the abstract realm.


Naming:

Through gesture, the artists conceive to express themselves and transform an abstract idea into a physical form in order to create a work of art. That's why I've chosen the gesture as the beginning of any shape or form of artistic expression, or any shape or form of any kind of creation.


Visual language:

The physical realm translates itself into the graphic language through the actual form of the gallery, and the abstract realm through the superposition of the colors of the visible spectrum which result in light and is represented by the beginning. 

The visual language transforms itself into a vessel ready to receive the diversity of expressions, themes, colors and forms thought which artists can express themselves. 
Color palette:

The colors derive from the work of art of the exposing artist and create endless forms of expression and layouts, building a vivid palette for further communication.
Gesture Gallery - Brand identity
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Gesture Gallery - Brand identity

Naming and brand identity for an art gallery

Published: