From Terra
From Terra is a video creator that aims to bring the nature into the viewer's home. Every piece of content created by them transports you into the scenery, into the present moment and makes you pay attention to the details and the beauty of nature.
They manage to encapsulate time and space into each video they create and they take no credit for it. They say nature does it all and they only happened to witness the moment and became the messenger. As a result, this strengthens the idea that From Terra is rather a concept, a way of living than a company.
From Terra is about the variety of paths that one can take, it's about us, about belongingness, about awareness, about adventure and so much more. They aim to bring piece of mind, relaxation and a moment of calmness in this unprecedented time of distress and separation that we're living in.
In making the brand identity I immediately remembered a quote of Confucius:
"Roads were made for journeys not destinations". And so I've created a visual language that represents the variety of routes that aim to be playful, help you enjoy the journey and take a positive aspect towards obstacles.
Centering on this idea of pathways, I created a modular system that emulates the infinity of trails that one can take and in the same time gives the brand versatility while staying true to the concept. This variety facilitates the adaptation of the brand identity to a multitude of environments and make From Terra much more recognizable and unique.
