Dr. DiBernardo MyEllevate Virtual Event
Pinpoint collaborated with Influx Marketing & ProtocolRed to bring Dr. Barry DiBernardo's first virtual event live to patients--with a focus on the MyEllevate procedure. As Dr. DiBernardo's overall branding and email marketing partner, Pinpoint worked with Influx Marketing, Dr. D's digital marketing and website agency, and ProtocolRed, live webinar, social strategists, and live event host--to launch "Bye-Bye Turkey Neck." The webinar was promoted through three waves of email marketing, on social media, and in traditional print/signage in the practice. By all accounts, it was a huge success, with 260+ attendees initially signed up to join, nearly 90 in attendance, and the day after the event, with 11 consults already scheduled. A poll taken during the event had 28 respondents answer that they were "HIGHLY LIKELY" to schedule a consult, and "21 LIKELY." The post event blast showed high traction as well, indicating that 48% of recipients opened the blast and 24% clicked to view the event after it occurred!!
