FACEBOOK COUNCIL ADS – ANTI VAPING CAMPAIGN
for American Lung Association and Ad Council
The Anti-Vaping Campaign was commissioned by Facebook, Ad Council and the American Lung Association and aims to educate parents about the consequences and causes of vaping. The illustrated campaign is divided into short animated explanatory videos, a game and typographically animated facts. My task was to develop six different characters, create their rooms and present them in different activities. The following sketches show the first drafts of the characters and the illustration process until their appearance matched the right age group (13 years). In the development of the characters it was important to note that neither gender nor interests of the child play a decisive role whether the child would use a Vape Pen or not.
for American Lung Association and Ad Council
The Anti-Vaping Campaign was commissioned by Facebook, Ad Council and the American Lung Association and aims to educate parents about the consequences and causes of vaping. The illustrated campaign is divided into short animated explanatory videos, a game and typographically animated facts. My task was to develop six different characters, create their rooms and present them in different activities. The following sketches show the first drafts of the characters and the illustration process until their appearance matched the right age group (13 years). In the development of the characters it was important to note that neither gender nor interests of the child play a decisive role whether the child would use a Vape Pen or not.
From left to right there is Preppy Boy, E-Boy, VSCO Girl, Skater Girl, Soccer Boy, Baddie.
Since Vape Pens nowadays often resemble everyday objects that can be found in children's rooms, three games were programmed as part of the campaign. Parents have to find and identify one Vape Pen in each of three children's rooms.
The design of the Vape Pen is always changing. My task was to develop the three rooms based on the fictitious
personalities of the children.
The design of the Vape Pen is always changing. My task was to develop the three rooms based on the fictitious
personalities of the children.
To bring the whole campaign to life, Kitchen by Jelly came into the picture. The animation studio animated all sequences.
THANKS FOR WATCHING
instagram I website
Animation: Kitchen by Jelly
Agency: Jelly London, Facebook
Client: American Lung Association, Ad Council
Animation: Kitchen by Jelly
Agency: Jelly London, Facebook
Client: American Lung Association, Ad Council
