The White Snake bottle and package has been designed for a new range of Japanese, green tea infused sake to be released in Australia. White Snake is to be positioned alongside high-end alcohol brands and manufacturers are targeting the somewhat niche market of 25–45 year old professional women. To attract this demographic and build loyalty to the brand, the client has requested the packaging convey the exotic origins of White Snake and the mystery and tradition of the Japanese culture. The client has also stipulated the design should epitomise ‘the elegant Japanese lady; well groomed, self aware and highly articulate’. Brand recall
is a strong indicator of success of the design.
is a strong indicator of success of the design.
The Story of White Snake...
The beauty of Yuki-Onna, the goddess of winter and snow, was rivaled by none except Kono-Hana, the goddess of spring and cherry blossoms. But while Yuki-Onna’s beauty was radiant and pristine, her icy touch was as fatal as a snake’s venom to those who came too close. Yuki-Onna had heard rumours of Kono-Hana’s fairness and longed to see for herself if Kono-Hana was more beautiful than she. Seeing a cherry blossom tree in the distance she knew Kono-Hana had been close. She approached the tree but as she drew near frost spread across its branches and its blossoms blew away in a gust of snow. Yuki-Onna waited by the tree confident the spring goddess would soon return. Weeks passed to no avail and she returned home to fall into a deep slumber. When she awoke all were talking of Kono-Hana’s beauty. Jealous, she determined to return to the cherry blossom tree, which had bloomed colourfully while she had slept. However as she neared the tree Yuki-Onna discovered Kono-Hana was nowhere to be found. Yuki-Onna’s cold breath covered the tree’s petals in a deadly frost and coated its branches in snow once more.
And so it was that the goddesses of winter and spring would never meet. And snow flakes and flowers never stand together on the branches of the cherry blossom tree...
