Brand identity design for tattoo artist Lianna Defleur who is based in Oakland, California. I was commissioned to rebrand her current logo. I created a new logo and brand identity design for Lianna for use on her website, social media, signage, prints and business cards.
Lianna's style is modern, delicate and botanical. Her target audience is 18-60 year old women, based in the Bay Area. Her values promote female empowerment, self love and body positivity. Lianna's goals from the rebrand were to create a recognisable and cohesive identity for her already popular tattoo business. With these goals, target audience and deliverables in mind I created a branding system to satisfy the project brief.
I hand drew a woman adorned in Lianna's signature botanical style tattoos, clutching a flower as an extra nod to this theme. I used neutral, skin colour tones to emulate the natural beauty of the human body and the client's values. To tie this all together and appeal to the target audience I used a delicate script and bespoke sans serif font pairing. The results were an arched logo, circular badge and character illustration. Each deliverable has multiple uses, as displayed in this brand case study.
