With a factory right in the heart of a house from the 1960s and a production capacity of 8000 liters, Tank is a brewpub with 15 taps in the lovely neighbourhood of Pinheiros, in São Paulo.
We were invited by its founders to develop the brand strategy and the visual identity for the project. Its personality revolves around an iconic symbol that reverences the hop, placing it on a pedestal that also serves as the basis for the structure of the letter T design.
From there, we created an identity based on bold typographical compositions guided by a vibrant and democratic color palette that reinforces the brewpub's mission of supporting the area and the local community.
