ASSESSMENT
BoomAgers is a leading New York agency that creates ageless communications for boomers, but their brand design was sending another message.
CHALLENGE
Refresh BoomAger’s brand identity to show its clients that it is contemporary, dynamic and vibrant, and pre-empt the perception of an agency for old people, run by old people, with dated thinking.
DATE
2019 - Today
TESTIMONIAL
«As a New York based enterprise, we had all of the brand design expertise we could have asked for, right at our doorstep. But we chose to work with ParentiDesign in Geneva because their creative sensibilities and aesthetic are truly best-in-class. They were masterful in reimagining our brand and putting it on the world's stage where it has shined.»
Peter Hubbell, CEO, 2020
CREDITS
Made with 💛 by Parenti Design: The Branding Studio
Brand Identity: Nathalie Colin, Elie Kupsc
Brand Illustrations: Elie Kupsc
UI/UX Design: Elie Kupsc
Motion Design: Abel Nadin
Print Design: Nathalie Colin
Strategy: Flavia Engelmann
