Client
In 2018, the House of METAXA asked the agency to embark in what would be an inspiring and explorative journey.
METAXA is a greek, one of a kind spirit made of unique tastes of Samos Muscat wines, aged wine distillates and Mediterranean botanicals for an intense smoothness.
METAXA is a greek, one of a kind spirit made of unique tastes of Samos Muscat wines, aged wine distillates and Mediterranean botanicals for an intense smoothness.
Challenge
So far, METAXA was positioned as ‘The smoothest amber spirit under the sun’ supported by the core product METAXA 5 Stars and building on the brand idea ’Feel the caress of the sun’.
However, the House of METAXA chose to accelerate its premiumization strategy by shifting out of mass segment to premium and above.
Solution
Based on these assets and market research, the agency came up with a founding brand idea paying tribute to the brand’s original essence, consumers preoccupations and aspirations: Broaden your Horizon that we developed coherently form packaging to point of sale and digital.
