U.S. Department of Veterans Affairs
Office of Public and Intergovernmental Affairs
Woodpile Studios has been tasked by VA OPIA to develop a comprehensive communications strategy for the VA National Messaging Campaign, an extensive effort currently being conducted in order to increase awareness and confidence among the US Veteran population of the value and extent of VA services available to them. As part of this effort, and per OPIA directive, Woodpile Studios produced two 30-second national TV commercials — one titled “What Lies Ahead” and the other “Care Package” — to kick off the campaign. These two commercials aired in several major US markets, as well as nationally during the 2011 Country Music Awards and various ESPN College Bowl games, with one specifically addressing returning OEF/OIF/OND veterans and the other one urging family members to send their warriors to VA. Each commercial directs viewers to visit a newly-created web page “va.gov/myVA” offering concise useful information.
Office of Public and Intergovernmental Affairs
Woodpile Studios has been tasked by VA OPIA to develop a comprehensive communications strategy for the VA National Messaging Campaign, an extensive effort currently being conducted in order to increase awareness and confidence among the US Veteran population of the value and extent of VA services available to them. As part of this effort, and per OPIA directive, Woodpile Studios produced two 30-second national TV commercials — one titled “What Lies Ahead” and the other “Care Package” — to kick off the campaign. These two commercials aired in several major US markets, as well as nationally during the 2011 Country Music Awards and various ESPN College Bowl games, with one specifically addressing returning OEF/OIF/OND veterans and the other one urging family members to send their warriors to VA. Each commercial directs viewers to visit a newly-created web page “va.gov/myVA” offering concise useful information.
