WPX Rebrand

The Story of a Brand Refreshment

WPX Hosting is a young and dedicated team who offers a superb service with great purpose. They were on a path to find the best vision for their evolving brand and required an identity to match their true colors.

Our team was tasked with the rebranding alongside our partners at TheOtherHalf. Together we created a cohesive and strategic brand world to mirror the spirit and soul of the company.

The Logo

It's human, bold and precise, a true representation of the WPX way. We stripped down all unnecessary elements and finished it off with a full stop. We make a loud and clear statement, we stand firmly behind our beliefs.
We used it as a building element for our new identity and the meaning behind it can change and evolve along with the company.

The Color Trio

The WPX brand relies on three main colors. They are vibrant, playful and distinct.

The palette mirrors WPX's attitude towards life—outspoken, making bold statements, standing ones ground or pushing for a positive change.

Illustration Style

The illustrations are just like the WPX community. The opеn and lively characters inhabit both online and offline communications. We let them speak louder than words. The illustration world therefore embodies the company spirit as well as its unique and quirky style.

Meet The Characters—the illustrations are infused with colorful and diverse people capturing both employees and clients. The employees embody WPX’s down-to-earth approach to company culture, and the target customers are like-minded people who want to make a difference and bring change. That’s why we call them the Change Seekers. They strongly resonate with the WPX personality and idea—seeking to provide true value, oppose mediocrity and aim for progress.

The WPX Dogs—in case you were wondering why you see so many dogs throughout the brand, well that's simple —WPX has a purpose beyond business. They focus hugely on improving the lives of shelter, homeless and disabled dogs (and some cats) in Eastern Europe.

And because they walk the talk daily, they founded the Every Dog Matters Foundation—a NGO through which WPX creates initiatives that aim to eliminate the problem entirely.

The WPX Environment is inspired by real-life activities and situations, as well as by the endless limits of the imagination. You can find the characters working indoors, sharing a beer or a pizza, or outdoors enjoying freedom, following their passions, and raising their adrenaline levels. It’s not uncommon to even spot them surfing, floating, or road-tripping with their dogs in open outer space.

The Starter Pack

WPX wants to make all new employees feel welcome. That's why we've assembled a starter pack that will launch every new member straight to the WPX stratosphere. A set of stickers along with a pin, enamel mug, a personalised welcome letter, the special Crew’s Brew and more, all comfortably fit into one of their branded backpacks.

Team building is important at WPX and what a better way to bond with the team than over pizza and beers on a Friday? That is how the idea for the Crew's Brew was born—their very own beer with a custom label and a custom taste, specially produced by Cohones Brewery.

The WPX Website

The whole brand identity comes together on the website. We used the brand's tone of voice, illustration style, typography and colors, creating a consistent, well-rounded look. You can visit it here.

Manifesto Video

It's a shortcut to getting to know what WPX stands for.

The main brand pillars shared and change seeker attitude all in one.

You can watch the whole video here.

The Brand Book

We've built a tool that presents the essence and all the main elements of the WPX brand. Its goal is to direct the long-term development of the company, serving as strategic navigation and offering practical guidelines for their daily work and communication.