CLARKS X ANDERSON .PAAK
ASSOCIATE A BRAND WITH A MATCHING PERSONNALITY TO CREATE A COBRANDING
I chose the famous classy shoe brand Clarks and decided to associate it with
Anderson .Paak, american Hip hop, R&B, groove, soul, singer, producer,
multi-instrumentalist.
He really has a world of his own, colors, patterns, everything inspired from his homestate California. Clarks is looking for new people to adopt the brand, younger and more «connected». .Paak is a good fit in the way that his music is listened by young
( 20/25 - 35 ) people, they’re interested in music and clothing.
