BlueHive wanted to upgrade its existing website to better communicate our creativity and craftsmanship. I developed a concept using watercolor backgrounds, sketched icons, and handwritten fonts to demonstrate the artistry that goes into our booth designs.
Using BlueHive's colorful brand palette, I digitally painted watercolors as backgrounds, organizing different navigation sections by color. I also drew perspective icons for headers and navigation subheads, as well as a sketched booth animation on the home page. Contrasting these loose drawings with the technical aspects of our industry conveys the napkin-sketch-to-finished-booth approach that BlueHive is known for.
Full website : www.blue-hive.com
